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E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

By: Rayport, Jeffrey F.
Contributor(s): Jaworski, Bernard J.
Material type: TextTextPublisher: New York, N.J. : McGraw-Hill/Irwin, c2001Description: xxxv, 420 p. : ill. ; 26 cm.ISBN: 0072465212 .Other title: Ecommerce.Subject(s): Business | Electronic commerce | Internet advertising | Internet marketing | Marketing management | Electronic marketing | Tele marketing | Market communication | Electronic business model | Branding | Network infrastructure | Digital media communicationDDC classification: 658.872
List(s) this item appears in: BBA
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Non-fiction 658.872 R277e 2001 (Browse shelf) C- 1 Available 003952
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Includes bibliographical references and indexes.

Business


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