Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.
By: Gay, Richard
Contributor(s): Charlesworth, Alan | Esen, Rita
Material type:
TextPublisher: New York : Oxford University Press, 2007Description: xviii, 538 p. : ill. ; 24 cmISBN: 9780199239009; 0199239009Subject(s): Business | Marketing management | Online Marketing | Online market research | Online buyer behavior | Online marketing communication | Online marketing ethicsDDC classification: 658.872 LOC classification: HF5415.1265 | .G39 2007
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.872 G285o (Browse shelf) | 2007 | C- 1 | Confined | 016769 |
Total holds: 0
Browsing Southeast University Central Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser
|
|
|
|
|
|
No cover image available | ||
| 658.872 D615e E-business & e-commerce for managers / | 658.872 D615e E-business & e-commerce for managers / | 658.872 D615e E-business & e-commerce for managers / | 658.872 G285o Online marketing : a customer-led approach / | 658.872 K124e e-Business : roadmap for success / | 658.872 K124e Electronic commerce : a manager's guide / | 658.872 K124f Frontiers of electronic commerce / |
Includes index.
Business
There are no comments on this title.