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Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al].

Contributor(s): Walker, Orville C.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata McGraw Hill, c2006Edition: 5th ed.Description: xix, 346 p. : ill. ; 26 cm.ISBN: 9780070611436.Subject(s): Business | Marketing management | Marketing strategy | Business strategyDDC classification: 658.802
List(s) this item appears in: BBA
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Non-fiction 658.8 M345 (Browse shelf) 2006 C- 1 Confined 015033
Books Southeast University Central Library

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Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.8 M345 (Browse shelf) 2006 C- 3 Confined 015035
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Includes index.

Business.


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