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Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.

By: Kotler, Philip
Contributor(s): Scheff, Joanne
Material type: TextTextPublisher: Boston : Harvard Business School, c1997Description: xii, 560 p. : ill. ; 24 cmISBN: 9780875847375Subject(s): Business | Marketing management | Marketing strategy - Performing arts | Market research | Marketing communicationDDC classification: 658.802
List(s) this item appears in: BBA
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General Stacks 		Non-fiction 658.802 K874s (Browse shelf) 1997 C- 1 Confined 015440
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