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International marketing / Vern Terpstra, Ravi Sarathy.

By: Terpstra, Vern.
Contributor(s): Sarathy, Ravi.
Material type: TextTextPublisher: India : Harcourt Asia Pte Ltd, c2000Edition: 8th ed.Description: xxv, 753 p. : ill. ; 24 cm.ISBN: 0030211123.Subject(s): Business | Marketing management | Export marketing | International marketing | International economy | Global marketing strategy | International promotion | Marketing information technologyDDC classification: 658.848
List(s) this item appears in: BBA
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Non-fiction 658.84 T322i 2000 (Browse shelf) C- 1 Confined 003781
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Includes index.

Business


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