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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

By: Wells, William
Contributor(s): Burnett, John | Moriarty, Sandra E
Material type: TextTextPublisher: India : Dorling Kindersley, c2006Edition: 7th edDescription: xxxi, 592 p. : ill. ; 27 cmISBN: 9788131714140Subject(s): Business | Advertising | Advertising media | Strategic research | Advertising media | Sales promotion | Public relationDDC classification: 659.1 LOC classification: HF5823 | W455 2006
List(s) this item appears in: BBA
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Non-fiction 659.1 W453a (Browse shelf) 2006 C-3 Available 014825
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 659.1 W453a (Browse shelf) 2006 C-6 Available 014876
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 659.1 W453a (Browse shelf) 2006 C- 1 Confined 014823
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 659.1 W453a (Browse shelf) 2006 C- 2 Available 014824
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 659.1 W453a (Browse shelf) 2006 C- 4 Confined 014874
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 659.1 W453a (Browse shelf) 2006 C- 5 Available 014875
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Includes bibliographical references and index.

Business

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