SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Benjamin Mack.

By: Mack, Benjamin
Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2007Description: xiii, 242 p. : ill. ; 23 cmISBN: 9780470055762Subject(s): Business | Product management | Marketing | Brand management | EntrepreneurshipDDC classification: 658.503 LOC classification: HF5415.15 | .M265 2007
List(s) this item appears in: BBA
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Non-fiction 658.503 M113t (Browse shelf) 2007 C- 1 Available G00462
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Includes index.

Business

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