SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman.

By: Heyman, Jay H
Material type: TextTextPublisher: Hoboken, N.J. : Wiley, c2008Description: xxix, 236 p. ; 24 cmISBN: 9780470237915Subject(s): Business | Marketing management | Advertising | Small business _ marketingDDC classification: 658.8 LOC classification: HF5415 | .H449 2008
List(s) this item appears in: BBA
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Non-fiction 658.8 H618a (Browse shelf) 2008 C- 1 Available 014557
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Includes index.

Business

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