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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

In search of the obvious : the antidote for today's marketing mess / Jack Trout.

By: Trout, Jack
Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xv, 208 p. ; 24 cmISBN: 9780470288597 Subject(s): Business | Marketing | Advertising -- Brand name products | Marketing processDDC classification: 658.8 LOC classification: HF5415 | .T729 2008
List(s) this item appears in: BBA
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General Stacks 		Non-fiction 658.8 T861i (Browse shelf) 2008 C- 1 Available 014540
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Includes bibliographical references and index.

Business

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