SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

A preface to marketing management / Peter, J. Paul.

By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type: TextTextPublisher: Boston : McGraw-Hill, c2000Edition: 8th edDescription: xviii, 318 p. : ill. ; 23 cmISBN: 0073661511Subject(s): Business | Marketing management | Marketing research | Product management | Global marketingDDC classification: 658.8
List(s) this item appears in: BBA
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Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.8 P478p (Browse shelf) 2000 C- 1 Available 002040
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Includes index.

Business

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