SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Marketing research : methodological foundations / Gilbert A. Churchill.

By: Churchill, Gilbert A
Contributor(s): Lacobucci, Dawn
Material type: TextTextPublisher: Australia : Thomson South-Western, c2005Edition: 9th edDescription: xxii, 697 p. : ill. ; 26 cmISBN: 032423693XSubject(s): Business | Marketing management | Marketing research | Research design | Research report writting | Marketing communicationDDC classification: 658.83
List(s) this item appears in: BBA
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Non-fiction 658.83 C563m (Browse shelf) 2005 C- 1 Available 009895
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Includes index.

Business

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