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Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Arnould, Eric.
Contributor(s): Price, Linda | Zinkhan, Zeorge.
Material type: materialTypeLabelBookPublisher: Boston : McGraw- Hill, c2002Edition: 1st ed.Description: xviii, 750 p. : ill. ; 26 cm.ISBN: 0256133603.Subject(s): Business | Marketing management | Consumer behavior | Marketing strategyDDC classification: 658.834
List(s) this item appears in: BBA
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Non-fiction 658.834 A765c 2002 (Browse shelf) C- 1 Available 002306
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Includes index.

Business.


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