Creating corporate reputations : identity, image, and performance / Grahame Dowling.
By: Dowling, Grahame
Material type:
TextPublisher: New York : Oxford University Press, c2001Description: xx, 299 p. : ill. ; 24 cmISBN: 0199241635Subject(s): Business | Advertising | Corporate image | Corporations - Public relations - Case studies | Brand name products - ManagementsDDC classification: 659.2
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.2 D747c (Browse shelf) | 2001 | C- 1 | Available | 002293 |
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| 659.10973 V519w Watch this, listen up, click here : | 659.11 D599a Advertising : | 659.11 D599a Advertising : | 659.2 D747c Creating corporate reputations : | 659.2 L655b A branded world : | 659.2 P976 জনসংযোগ ও প্রকাশনা (Janasangjog O Prakashana ) / | 660.2 S561s Shreve's chemical process industries / |
Includes bibliographical references and index.
Business
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