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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E.
Material type: TextTextPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: 5th ed.Description: xx, 795, 56 p. : ill. ; 28 cm.ISBN: 0072314451.Subject(s): Business | Marketing management | Advertising | Marketing communication | Marketing channelDDC classification: 659.1
List(s) this item appears in: BBA
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Non-fiction 659.1 B427a 2001 (Browse shelf) C- 1 Available 001254
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Includes bibliographical references and index.

Business

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Advertising and promotion : by Belch, George E. ©2013

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