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Contemporary advertising / William F. Arens.

By: Arens, William F.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin, c2002Edition: 8th ed.Description: xxxii, 614, 70 p. : ill. ; 28 cm.ISBN: 0072415444.Subject(s): Business | Advertising strategy | Crafting marketing | Consumer behavior | Marketing communication | Sales promotion | Personal selling | Public relation | Corporate advertising | Media advertisingDDC classification: 659.1
List(s) this item appears in: BBA
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Non-fiction 659.1 A681c 2002 (Browse shelf) C- 1 Available 004464
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Includes bibliographical references and indexes.

Business


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