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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: TextTextPublisher: India : Dorling Kindersely, c2012Edition: 4th ed.Description: 478 p. : ill. ; 28 cm.ISBN: 9788131763292.Subject(s): Business | Advertising | Marketing communication | Brand management | Advertising design | Advertising strategy | Sales promotion | Public relation | Personal sellingDDC classification: 659.1
List(s) this item appears in: BBA
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Non-fiction 659.1 C648i 2012 (Browse shelf) C- 1 Available 014867
Books Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-6pm 10am-7pm 8am-8pm
General Stacks
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-6pm 10am-7pm 8am-8pm
General Stacks
Non-fiction 659.1 C648i 2012 (Browse shelf) C- 2 Available 014868
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Includes index.

Business

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