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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani

By: Belch, George E.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata McGraw-Hill, c2013, c2004Edition: 6th ed., 9th ed.Description: xxvi, 779, 62 p. : ill. ; 28 cm; xlii, 1016p. : ill. ; 28cm.ISBN: 9781259026850; 0070581940.Subject(s): Business | Marketing management | Advertising | Marketing communication | Consumer behaviorDDC classification: 659.1
List(s) this item appears in: BBA
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Non-fiction 659.1 B427a (Browse shelf) 2004 C- 1 Checked out 01/10/2016 003577
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Non-fiction 659.1 B427a (Browse shelf) 2004 C- 2 Available 003578
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Non-fiction 659.1 B427a (Browse shelf) 2004 C- 3 Available 003579
Books Southeast University Central Library

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Non-fiction 659.1 B427a (Browse shelf) 2004 C- 4 Available 003580
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Non-fiction 659.1 B427a (Browse shelf) 2004 C- 5 Available 003581
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Non-fiction 659.1 B427a (Browse shelf) 2004 C- 6 Available 005078
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 659.1 B427a (Browse shelf) 2004 C- 14 Confined 005310
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Non-fiction 659.1 B427a (Browse shelf) 2004 C- 15 Available 005311
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Non-fiction 659.1 B427a (Browse shelf) 2013 C-16 Confined 019854
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659.1 B427a (Browse shelf) 2013 C-17 Available 019855
Books Southeast University Central Library

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659.1 B427a (Browse shelf) 2013 C-18 Available 019856
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Includes index.

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