Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani
By: Belch, George E
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Material type: 
BookPublisher: New Delhi : Tata McGraw-Hill, c2013, c2004Edition: 6th ed., 9th ed.Description: xxvi, 779, 62 p. : ill. ; 28 cm; xlii, 1016p. : ill. ; 28cm.ISBN: 9781259026850; 0070581940.Subject(s): Business | Marketing management | Advertising | Marketing communication | Consumer behaviorDDC classification: 659.1
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 1 | Checked out | 01/10/2016 | 003577 | |||||||||||||
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 2 | Available | 003578 | ||||||||||||||
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 3 | Available | 003579 | ||||||||||||||
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 4 | Available | 003580 | ||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 5 | Available | 003581 | ||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 6 | Available | 005078 | ||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 7 | Available | 005079 | ||||||||||||||
| Books |
Southeast University Central Library
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|
Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 8 | Available | 005080 | ||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 9 | Available | 005081 | ||||||||||||||
| Books | Business Studies Seminar Library General Stacks |
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 10 | Confined | 005306 | ||||||||||||||
| Books | Business Studies Seminar Library General Stacks |
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 11 | Confined | 005307 | ||||||||||||||
| Books | Business Studies Seminar Library General Stacks |
Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 12 | Confined | 005308 | ||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 13 | Available | 005309 | ||||||||||||||
| Books | Business Studies Seminar Library General Stacks |
Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 14 | Confined | 005310 | ||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2004 | C- 15 | Available | 005311 | ||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 659.1 B427a (Browse shelf) | 2013 | C-16 | Confined | 019854 | ||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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659.1 B427a (Browse shelf) | 2013 | C-17 | Available | 019855 | |||||||||||||||
| Books |
Southeast University Central Library
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Southeast University Central Library
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659.1 B427a (Browse shelf) | 2013 | C-18 | Available | 019856 |
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Includes index.
Business