Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
Contributor(s): Baack, Donald
Material type:
TextPublisher: India : Dorling Kindersely, c2007Edition: 3rd edDescription: 537 p. : ill. ; 21 cmISBN: 8131709965Subject(s): Business | Advertising | Marketing communications | Corporate image | Consumer promotion | Internet marketingDDC classification: 659.1
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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| Books |
Southeast University Central Library
Library service hours:
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Southeast University Central Library
Library service hours:
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Non-fiction | 659.1 C648i (Browse shelf) | 2007 | C- 1 | Available | 013770 | ||||||||||||||
| Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 659.1 C648i (Browse shelf) | 2007 | C- 2 | Available | 013771 |
Total holds: 0
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| 659.1 C648i Integrated advertising, promotion, and marketing communications / | 659.1 C648i Integrated advertising, promotion, and marketing communications / | 659.1 C648i Integrated advertising, promotion, and marketing communications / | 659.1 C648i Integrated advertising, promotion, and marketing communications / | 659.1 C648i Integrated advertising, promotion, and marketing communications / | 659.1 J475a Advertising / | 659.1 J475a Advertising / |
Includes index.
Business
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