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Advertising : Principles and practice / William wells, Jehn Burnett, Sandra Moriarty.

By: Wells, William
Contributor(s): Burnett, john | Moriarty, Sandra
Material type: TextTextPublisher: USA : Prentice- Hall, c1998Edition: 4th edDescription: xx, 730, p. : ill. ; 22 cmSubject(s): Business | Advertising | Advertising strategy | Advertising media | Strategic research | Sales promotion | Public relation | Retail advertising | International advertisingDDC classification:
List(s) this item appears in: BBA
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General Stacks 		Non-fiction 659.1 W453a (Browse shelf) 2003 C- 1 Available 001185
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Includes index.

Business

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