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International marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip R
Contributor(s): Graham, John L
Material type: TextTextPublisher: New yourk : McGraw-Hill, c2002Edition: 11th edDescription: xxv, 693 p. : ill. ; 29 cmISBN: 0072398841Subject(s): Buiseness | Marketing | Marketing management | International marketing | Global marketing | International trade | Global marketing strategy | Marketing communication | Personal selling | Sales management | DDC classification: 658.84
List(s) this item appears in: BBA
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Non-fiction 658.84 C359i 2002 (Browse shelf) C- 2 Available 000898
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658.84 C359i International marketing / 658.84 C359i International marketing / 658.84 C359i International marketing / 658.84 C359i 2002 International marketing / 658.84 C496e 2001 Entry strategies and growth in foreign markets : 658.84 C998i International marketing / 658.84 C998i International marketing /

Includes index.

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