SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry.

By: Berry, John
Material type: TextTextPublisher: New York : McGraw-Hill, c2005Description: ix, 325 p. : ill. ; 24 cmISBN: 0071412867Subject(s): Business | Management | Intangible property - Management | Intangible property - ValuationDDC classification: 658.15
List(s) this item appears in: BBA
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Non-fiction 658.15 B534t (Browse shelf) 2005 C- 1 Confined 009993
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Includes bibliographical references (p. 291-309) and index.

Business

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