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Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

By: Perreault, William D
Contributor(s): McCarthy, E. Jerome
Material type: TextTextPublisher: New York : McGraw- Hill, c2005Description: 214p. : ill. ; 26 cmISBN: 0072864702Subject(s): Business | Marketing management | Marketing environment | Consumer behavior | Sales promotion | Marketing ethicsDDC classification: 658.4
List(s) this item appears in: BBA
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Non-fiction 658.4 P455a (Browse shelf) 2005 C- 1 Available G00358
Books Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
General Stacks
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
General Stacks
Non-fiction 658.4 P455a (Browse shelf) 2005 C- 2 Available G00359
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Includes index.

Business

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