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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.

By: Kapferer, Jean-Noel.
Material type: TextTextPublisher: New Delhi : Kogan Page, c2008Edition: 4th ed.Description: xv, 560 p. : ill. ; 24 cm.ISBN: 978817554406.Subject(s): Business | Brand management | Brand architecture | Global branding | Strategic brandingDDC classification: 658.82705
List(s) this item appears in: BBA | Architecture
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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 1 Confined 015004
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 2 Available 015005
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 3 Available 015006
Books Business Studies Seminar Library
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Southeast University Central Library

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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 4 Confined 015007
Books Business Studies Seminar Library
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Southeast University Central Library

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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 5 Confined 015008
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Includes bibliographical references and index.

Business


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