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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, Philip R.
Contributor(s): Gilly, Mary C | Graham, John L.
Material type: materialTypeLabelBookPublisher: New Delhi : McGraw Hill Education, 2011Edition: 15th ed.Description: xxxiii, 622 p. : 28 cm. ill.ISBN: 9789339204464.Subject(s): Business | Marketing | Marketing management | International marketing | International trade | Global marketing | International legal environment | Global marketing strategy | International market channel | Marketing communication | Sales management | Personal sellingDDC classification: 658.84
List(s) this item appears in: BBA
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