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The Merck druggernaut : the inside story of a pharmaceutical giant / Fran Hawthorne.

By: Hawthorne, Fran
Material type: TextTextPublisher: Hoboken, N.J. : J. Wiley & Sons, c2003Description: xiv, 290 p. ; 24 cmISBN: 0471228788Subject(s): Merck & Co | Economics | Pharmaceutical IndustryDDC classification: 338.761
Contents:
In the bull's eye -- From little pharmacy to big pharma -- Off the cutting edge -- The drugs of tomorrow -- The freebie circuit -- Just like toothpaste -- "It is not for the profits," : part one, prices and politics -- "It is not for the profits," : part two, the AIDS debacle -- Living with mother Merck -- A different business model.
List(s) this item appears in: BBA | Pharmacy | Economics
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Non-fiction 338.761 H339m (Browse shelf) 2003 C- 1 Available G00469
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Includes bibliographical references (p. 279-282) and index.

In the bull's eye -- From little pharmacy to big pharma -- Off the cutting edge -- The drugs of tomorrow -- The freebie circuit -- Just like toothpaste -- "It is not for the profits," : part one, prices and politics -- "It is not for the profits," : part two, the AIDS debacle -- Living with mother Merck -- A different business model.

Economics

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