Lovelock, Christopher. <br/><br/>
Services marketing :  people, technology, strategy /  
Christopher Lovelock, Jochen Wirtz. 
 - 5th ed. 
 - Delhi :  Pearson Education,  c2004. 
 - xviii, 652 p. :  ill. ;  25 cm. 
<br/><br/>
<br/><br/>
<br/><br/><label>ISBN: </label>81-297-0453-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Services marketing.<br/>Consumer behavior.<br/>Marketing research.<br/>Marketing strategy.<br/>Marketing communication.
<br/><br/><label>Dewey Class. No.: </label>658.8