Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier, Julie Anne Lee. 
 - 5th ed. 
 - India :  Dorling Kindersley,  c2011. 
 - xiv, 479 p. :  ill. ;  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131763384  Tk. 877.20 
<br/><br/><label>LCCN: </label>2008038953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Export marketing.<br/>Marketing management.<br/>Global marketing environment.<br/>Marketing communication.<br/>International Marketing<br/>Consumer behavior - Globalization. 
<br/><br/><label>LC Class. No.: </label>HF1416  / U85 2009 
<br/><br/><label>Dewey Class. No.: </label>658.84