Kotler, Philip. <br/><br/>
Standing room only :  strategies for marketing the performing arts / 
Philip Kotler, Joanne Scheff. 
 - Boston :  Harvard Business School,  c1997. 
 - xii, 560 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780875847375  4224.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Marketing strategy - Performing arts.<br/>Market research.<br/>Marketing communication.
<br/><br/><label>Dewey Class. No.: </label>658.802