Still, Richard R.

Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni. - 5th ed. - India : Prentice-Hall, c1998. - xvi, 638 p. : ill. ; 23 cm.





8120305671


Business.
Marketing management.
Sales management.
Marketing strategy.
International sales management.

658.81