TY  - BOOK
AU  - Darymple, Douglas.
AU  - Parsons, Leonard J.
TI  - Marketing management: text and cases 
SN  - 9814126217
U1  - 658.8 22
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons
KW  - Business
KW  - Marketing management
KW  - Marketing strategy
KW  - Brand management
KW  - Service marketing
KW  - Advertising
KW  - Sales promotion
KW  - International marketing
KW  - Marketing plan
N1  - Business
ER  -