Principles of marketing : a south Asian perspective /
Philip Kotler ... [et al].
- 13th ed.
- India : Dorling Kindersley, c2010.
- xix, 514, 53 p. : ill. ; 28 cm.
9788131731017
Business. Marketing management. Marketing strategy. Marketing environment. Marketing research. Product development strategy. Marketing communication strategy. Advertising. Sales promotion. Global marketing.