TY  - BOOK
AU  - Kotler, Philip.
TI  - Principles of marketing: a south Asian perspective 
SN  - 9788131731017
U1  - 658.8 22
PY  - 2010///
CY  - India
PB  - Dorling Kindersley
KW  - Business
KW  - Marketing management
KW  - Marketing strategy
KW  - Marketing environment
KW  - Marketing research
KW  - Product development strategy
KW  - Marketing communication strategy
KW  - Advertising
KW  - Sales promotion
KW  - Global marketing
N1  - Business
ER  -