TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
AU  - Koch, Eric C.
TI  - Consumer behavior: building marketing strategy 
SN  - 0070582343
U1  - 658.83420973 22
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Business
KW  - Marketing management
KW  - Consumer behavior
KW  - Marketing strategy
N1  - Business
ER  -