TY  - BOOK
AU  - Gilbert, David.
TI  - Retail marketing management
SN  - 8177588257
U1  - 658.87 22
PY  - 2003///
CY  - India
PB  - Dorling Kindersley
KW  - Business
KW  - Marketing management
KW  - Retail marketing
KW  - Consumer behavior
KW  - Merchandise management
KW  - Retail communication
KW  - Supply chain management
KW  - Retail marketing strategy
KW  - International retail marketing- retail brand
N1  - Business
ER  -