Straub, Detmar.

Foundations of net-enhanced organizations / Detmar Straub. - Hoboken. N.J. : John Wiley & Sons, c2004. - xiv, 482 p. : ill. ; 24 cm. - The Wiley series on net-enhanced organizations .





0471443778


Business.
Marketing management.
Internet marketing.
Online business.
Online business strategy.
Virtual organization.
B2B marketing strategy.
Electronic commurce.

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