TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald.
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9788131709962
U1  - 659.1 22
PY  - 2007///
CY  - India
PB  - Dorling Kindersley
KW  - Business
KW  - Marketing management
KW  - Advertising
KW  - Marketing communication
KW  - Brand management
KW  - Advertising design
KW  - Advertising strategy
KW  - Sales promotion
KW  - Public relation
KW  - Small business
KW  - consumer promotion
KW  - Advertising media
KW  - Personal saling
N1  - Business
ER  -