TY  - BOOK
AU  - Wells, William.
AU  - Burnett, John.
AU  - Moriarty, Sandra.
TI  - Advertising: principles & practice 
SN  - 8129700638
U1  - 659.1 22
PY  - 2003///
CY  - Singapore
PB  - Pearson Education
KW  - Business
KW  - Advertising
KW  - Marketing communication
KW  - Creating advertising
KW  - Copywriting
KW  - Sales promotion
KW  - Public relation
KW  - International advertising
N1  - Business
ER  -