TY  - BOOK
AU  - Dirksen, Charles J.
AU  - Kroeger, Arthur.
AU  - Nicosia, Franco M.
TI  - Advertising: principles and management cases 
SN  - 0256026467
U1  - 659.11 22
PY  - 1983///
CY  - Homewood
PB  - Richard D. Irwin, Inc.
KW  - Business
KW  - Advertising
KW  - Media advertising
KW  - Advertising - Ethics
N1  - Business
ER  -