Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - New Delhi; India : Prentice hall of India private limited, c.2004 - xxiv, 455 p. : ill. ; 26 cm.

Includes index.



ISBN: 8129701979 383.00

Subjects--Corporate Names:
Business.
Marketing management.
Consumer behavior.
Consumer resource.
Communication.

Subjects--Topical Terms:

Dewey Class. No.: 658.8342