Luck, David J. <br/><br/>
Marketing research / 
David J. Luck, Ronald S. Rubin. 
 - 7th ed. 
 - New Delhi :   Prentice -Hall,  c1987. 
 - xi, 677 p. :   ill. ;  24 cm. 
<br/><br/>Include index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8120304845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Marketing research.<br/>Research project planning.<br/>Research communication.
<br/><br/><label>Dewey Class. No.: </label>658.83