TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global Marketing Management
SN  - 8120320662
U1  - 658.84 
PY  - 2002///
CY  - New Delhi
PB  - Prentice- Hall
KW  - Business
KW  - Marketing management
KW  - International marketing
KW  - Marketing information system
KW  - Marketing environment
KW  - Marketing strategy, Global
KW  - Advertising
KW  - Marketing channel
N1  - Business
ER  -