Kapferer, Jean-Noel. <br/><br/>
The new strategic brand management :  creating and sustaining brand equity long term / 
Jean-Noel Kapferer. 
 - New Delhi :  Kogan Page,  2004. 
 - xiv, 497 p. :  ill. ;  24 cm. 
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<br/><br/><label>ISBN: </label>8175542918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Brand management - Strategy.<br/>Sales promotion.<br/>Brand architevcture - Business strategy.
<br/><br/><label>Dewey Class. No.: </label>658.827