Jobber, David.
Selling and sales management /
David Jobber and Geoff Lancaster.
- 7th ed.
- India : Dorling Kindersley, c2006.
- xxi, 526 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788131725863
2005052685
013278827 Uk
Business.
Marketing management.
Sales strategies.
Organizational behavior.
International selling.
Sales environment.
Trade management - Law and ethics.
Direct marketing.
Sales control.
HF5438.25 / .J63 2006
658.81