Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan, Naval K. Bhargava. 
 - 7th ed. 
 - India :  Dorling kindersley,  c2011. 
 - xxiv, 670 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131730911  565.00 
<br/><br/><label>LCCN: </label>2001016317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Global marketing.<br/>Marketing strategy. <br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K44 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8