TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781259026850
AV  - HF5823 .B387 2012
U1  - 659.1 22
PY  - 2013///
CY  - India
PB  - McGraw-Hill
KW  - Business
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
KW  - Marketing management
KW  - Budget
N1  - Includes bibliographical references and index; Business
ER  -