Crafting and executing strategy : the quest for competitive advantage; concepts and cases /
Arthur A. Thompson ... [et al.].
- 18th ed.
- New Delhi : Tata McGraw Hill, c2012.
- xxxi, 464, 505 p. : ill. ; 22 cm.
97812590004766
Business. Strategic Management. Strategic planning. Business strategy Business planning. Business ethics. International marketing strategy. Corporate Strategy. Corporate leadership.