TY  - BOOK
AU  - Thompson, Arthur A.
TI  - Crafting and executing strategy: the quest for competitive advantage; concepts and cases 
SN  - 97812590004766
U1  - 658.4012 22
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Business
KW  - Strategic Management
KW  - Strategic planning
KW  - Business strategy
KW  - Business planning
KW  -  Business ethics
KW  - International marketing strategy
KW  - Corporate Strategy.
KW  - Corporate leadership
N1  - Business
ER  -