TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing / 
SN  - 0072466650
U1  - 658.802 22
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill
KW  - Business
KW  - Marketing
KW  - Strategic marketing
KW  - Advertising
KW  - Strategic brand management
KW  - Sales promotion
KW  - Corporate strategy
KW  - Business strategy
N1  - Business
ER  -