International marketing /
Philip R. Cateora, John L. Graham.
- 13th
- Boston : McGraw - Hill, c2007.
- xxxii,702 p. : ill. ; 24 cm.
9780071105941 145.00
Business. Marketing. Marketing management. International marketing. International trade. Global marketing. International legal environment. Global marketing strategy. International market channel. Marketing communication. Sales management. Personal selling.